Lucid dreaming.

According  to  Pamela Hartmann in "Lucid Dreaming," we can control our dreams and we can know we are in our dream. And the author explains how we can have a lucid dream. First, the dreamer can do everything in his or her dream. For example, in the dream they can go anywhere, talk with everyone, and can see everything without limit. Second, Stephen LaBerge introduces a method called the MILD technique. He was able to have a lucid dream every time. For example, if you have the MILD technique, you are able to have a lucid dream every night you wish. Finally, he teaches how we can use our dream and how we can remember our dream. For example, when you wake up during the night, or in the morning, don't open your eyes, and think about your dream. If you do that, you can remember and control your dream. 

Differences of U.S. and Korea Advertising

AE2 Writing.

Paul

09/11/08

Differences of U.S. and Korea Advertising

Advertising is very useful in our ordinary life. Actually, they are affected by advertising in the process of buying something. But, each country has a different style in advertising. Also, advertising is close with culture. U.S. and Korea have three differences in advertising. Materials and ways of advertising, different ways of presenting advertising, and focus of advertising are different. We will talk about these three differences of Korea and U.S. advertising.

First, the material and way of advertising are different. For example, Korean advertising companies use beautiful and handsome models in their advertising because most Koreans want to buy products which beautiful and handsome models are advertised. It is more helpful to a company than U.S. companies’ concentration on quality of their products. For instance, Koreans cannot compare with other companies’ products. If some company compare with others’ products, they might have law problems. But in the U.S. they can do that. Also, Koreans do not prefer to use babies or animals in advertising because they think babies and animals give trust less than other cases. Substance and method of advertisement are different.

Secondly, ways of presenting advertising are different. For example, many Koreans use public transportation. So, advertising companies aim at people using public transportation, so they advertise in the subway, bus, and taxi. But, it is uncommon in U.S. In particular, Korean IT industry has been developed for several years. So, Koreans can use Internet in their cell phone. Many advertisements are sent to cell phone. Sometimes, they give free food tickets, free coffee tickets, and free transportation tickets. And, they appeal their goods. It is more helpful to businessman, salary man, and people who do not have free time. Most Koreans have cell phones, so they can see advertising anywhere. Various ways of doing advertising is useful.

Finally, the focuses of advertising are different. Korean advertisements focus on women because women buy things which are advertised with advertising. More than 80% of Korean women decide to buy for their families. And they are more attracted than men. But, U.S. advertising targets on children, because they have to spend lots of money from their parents. In particular, Korean advertisements are made for making money, so they focus on making money and much selling. But, U.S. advertising wants to be recognized, so they prefer to make fun and impress advertising. Focal points of advertisement are different.

In conclusion, advertisements are helpful when we find we need things and when new products appear. And,advertisements have to give true information and help people. But, advertisements are different between Korea and the U.S. because we each have pursued different things each other, and we have different lifestyles. Although goals of advertising are the same in the world, there are many differences in advertisements.

Opening Store in Carbondale

Paul

AE2B writing

8/28/08

Opening Store in Carbondale

There are lots of stores in Carbondale. You can see stores everywhere. Opening a store is a good way to gain business and get money and high status. But, not every store is successful because some owners do not know how to be successful, There is some advice that you have to know when you open a store.

First, you should choose a good place. Stores that are in larger cities can make more business than stores that are in smaller cities or areas. For example, there is a clothes store in downtown, and there is a clothes store in the suburbs. Which store do you want to go to? Absolutely, you will go to the store in the downtown areas. Everybody thinks that way.

Secondly, you have to have a bright character, and should not be shy. If an owner is shy and ashamed in front of buyers, they will feel bad and will not buy anything. For example, you are in some store and you find something, but the owner does not come to you and does not say anything. How do you feel? You might not buy anything and might go out of store. You should change your personality if you have a bad character.

Finally, you should know about the products you sell in your store. If you have a store about which you do not know and just want to get money, your store might fail. For example, you have a shoe store. You have to know about shoes. If you do not know about them, when people look for some shoe, they will not buy anything. You should study your products.

In conclusion, success does not come to everyone. If you want to succeed, you should prepare yourself. people who prepare lots of things and do the best can do everything. So, they might be sucess.  Also,you should listen to people who give good advice. Advice might help your store ,and it will give success to you.